Email marketing can sound intimidating or mundane, but in fact, it is a simple practice that has the potential to grow any brand. Small equine businesses can raise their profits just by implementing these simple steps into their marketing strategy.

Ah, the infamous hashtag! How can a slew of words with no spaces and a little pound sign affect your post’s ability to be successful and reach the masses?  

Well if you are like most people, keeping up with the new algorithms is a rather daunting task amidst all the other platforms and behind-the-scenes tasks of a small business owner.

Within the last 48 hours, there have been hundreds, if not thousands, of posts on my Facebook feed sharing that they are leaving Facebook and headed to MeWe.

Are you a naturally organized person? Did you get that special organizing gene at birth? I’m jealous! Keeping all the aspects of an equine business organized and running smoothly is difficult at best, especially if you don’t have a system or a plan of what to do when.

You have seen it happen on TV when a new show is coming – teasers, sneak peeks and little bits of information come out about the show. Becoming known as an expert in your niche is a lot like that. A little sneak peek at a time will go far in pushing you toward expert status.

Relationships are everything. Business owners everywhere seek new marketing tactics frequently to find new ways to tell the world about their mission, products or service.

With all the different social media platforms available today, it’s easy to focus your marketing time here because it’s generally less time-consuming to engage from your computer than it is to attend real-life functions and talk to people in your community.

When it comes to using social media to market your business, choosing the correct platform can make or break your marketing efforts. LinkedIn is one of the premier social media platforms and it boasts a very professional atmosphere.