When you think of Prince, what is one thing you think of?
Of course, there is his music, no doubt; however, the color purple is something most people associate with him.
Today, as I was getting my nails done today I grabbed the color purple and thought, “heck, why not?”. The TV was on at the salon and a report came on about Prince and his recent death. As they showed mourners and those celebrating his music there was purple everywhere. I certainly did not plan my nail color, but as I watched the tribute on the TV I realized how Prince was a genius at his creating his brand.
There are certain people that have so creativity branded themselves or their company that it is almost like they were born with their brand.
For Prince, it was purple and music of course. No matter what your age, chances are you are familiar with at least one or two of his songs. My favorite song of his is 1999. To me, that song is just epic and it helps that I remember partying like it was 1999. I remember the W2K fear and that was before I was really plugging into the computer the way I am now. I am also partial to Raspberry Beret and Purple Rain and maybe those were popular songs when I was growing up (and yes that dates me but I still feel like I am 25).
My husband would say my favorite song of his should be, Let’s Go Crazy, but that is a whole different story. I am by no means a die hard Prince fan; however, I can appreciate his musical ingenuity and unique personality. I imagine a few of the songs I mentioned will stay permanently in my iTunes playlist.
What I did not realize is that he wrote hit songs for Sinead O’Connor, Madonna, Cydni Lauper and more. Prince was famous for ghostwriting songs and giving them to artists he respected. He made his mark on a huge industry and will leave an imprint for years to come. He recorded 39 studio albums, 4 live albums, 104 singles and sold over 100 million records worldwide. I think it is safe to say he had passion, he knew his audience, and he made music they would listen to.
As marketers, small business owners and industry professionals it is important that we have passion.
It is also just as important to understand our audience and know how to best speak to them. I just returned from Social Media Marketing World in San Diego where I was super pumped to learn from some of the leaders in my industry. Although branding was not the main topic, many speakers shared on how to create visual content using color to support and increase brand awareness.
I cannot pick my favorite, but what I can say is there were so many of them that understand their audience and have been successful in communicating with them.
Rebekah Radice comes to mind. During her presentation, she shared about her decision to use the color orange for her branding. She had some kickback in the beginning and people telling her that it was a bad choice. She decided to go ahead with it since it was something that fit her and she felt strongly about.
If you look at the description of orange in the above photo and you know anything about Rebekah (online or off), you can automatically see that it was an awesome decision! It reflects who she is in life and business.
I was honored to finally meet her in person after being friends online for some time. Orange is fitting for her and now when I think of orange I think of her. Branding is not just all about colors, although I love the color chart and the picture it portrays. It is about WHO you are. Who are you at the core?
As I mentioned I went to this conference and it was my first year attending. The conference was in San Diego and I wore my cowboy hat. I had some kickback in the beginning when I contemplated keeping the hat or going the mainstream route with my attire. The core of who I am is a horse girl and a country girl. When I wear my cowboy hat and boots, I feel like I can conquer the world…..just being honest.
While at the event I had someone ask me if the hat was “me” or just a tool to stand out. The coolest thing is being able to say it is truly who I am and it does help that I do stand out when I wear it.
From a branding perspective, Prince was a genius.
According to the color wheel, the color purple was right on for him. The world has lost a musical genius that will have a lasting legacy for years to come. No matter what your personal thoughts are about him or his music, take note from a branding perspective. Know yourself. Know your audience. Be passionate about what you do and success will come!