Would you like to know one of the biggest complaints I get from clients that are using Facebook?
They are finding it hard to connect, engage and get in front of their target audience. Many of you may have noticed the new layout for Facebook Business Pages, and with that came this new feature: Preferred Page Audience. You can now set up your page to have a higher probability of being seen by your target audience.
It is very simple and takes less than 5 minutes to complete. Please keep in mind that your ideal customers are those that are similar to you the majority of the time. I know that is not always the case, but for the majority of my clients, that fact rings true. Think of the things you like on Facebook, your interests, your hobbies, your favorite people and even your favorite TV shows or movies. For many entrepreneurs, solopreneurs and small business owners, we experience true joy when working with people that we have things in common with. Just keep this in mind as you move through this process.
Below I have screenshots to walk you through how to set this up on your Facebook Business Page.
STEP #1: On your Facebook Business Page, click SETTINGS in the top right corner.
STEP #2: On the left side, click on Preferred Page Audience
STEP #3: Click the EDIT option
STEP #4: This is where you will choose your target demographic. Make sure to fill in each of the options: Location, Age, Gender & Interests.
It is incredibly simple; however, if you have questions please do not hesitate to contact me. I am happy to help you make sure you have this all set up correctly. Also, feel free to share this with other business owners you believe can benefit from this information.