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Facebook Live: Part 4 – Four Ways to Get More Eyes on your Live Videos

April 7, 2018 by yellowbarnmedia Leave a Comment

Facebook Live: Part 4 – Four Ways to Get More Eyes on your Live Videos

Live, streaming video is the hottest new thing for marketing your business, but if you can’t get eyes on your video, it won’t work as well as it could. And let’s face it; traffic is the toughest nut to crack, no matter which technique you’re using.

Here’s how to easily draw a crowd to your next live video event.

Promote Ahead of Time

Facebook LiveThis is key. You have to build a buzz about your live video. While you can (and sometimes should) go live in an impromptu manner, this should be the exception, not the rule.

A far better choice is to let your fans and followers know ahead of time that you’ll be hosting a live video, and how (and why) they should join you. Use the tools already at your disposal—your blog, your email list, your Facebook and LinkedIn groups, and your Twitter following—to make sure everyone knows when you’ll be on, and why they should be watching. And be sure to remind them as the day gets closer!

Offer a Giveaway

Here’s one sure way to get fans to show up—offer something free.

Checklists and worksheets are ideal if you’re teaching a strategy or technique. Readers can follow along, and refer back to it later as they work through your strategy. By delivering your gift via email autoresponder, you can take the opportunity to grow your mailing list as well.

Another great giveaway—especially if you’re launching a large course—is to offer a scholarship. Ask your applicants to write a blog post, record a video, or in some other way share why they want to take your course and how they’ll benefit from it, and then announce the winner via streaming video.

Make a Big Reveal

Jeff Walker pretty much invented the launch sequence we’ve all come to know (and have seen everywhere), but if you don’t have that kind of budget—or time—then you can easily do something similar with a well-planned live video event.

You’ll definitely want to promote this one ahead of time. Send out a few “teaser” emails promising big news; post about it on your other social accounts; create a Facebook event and schedule paid ads to invite interested people.

Then use the live video to answer questions and announce your launch, perhaps with a special introductory or fast-action price.

Cover a Controversial Topic

Look, we all have opinions, and not all of them are popular. That’s part of what sets you apart from your competitors, in fact. If you have strongly held opinions about your industry, or how a specific topic is being taught, video is a great place to make your point.

By taking to the airwaves with a live video and a controversial topic, you’ll instantly draw a crowd—half of which will agree with you, and half of which who will not. Imagine how lively the conversation will be! Just be sure to keep it respectful, and to not get your feelings hurt when someone disagrees with you (because they definitely will).

Live video is definitely a marketing tool that belongs in every business owner’s toolbox, but using it without a plan to attract more eyes will be an exercise in frustration. Use these four strategies to get more people interested in your videos, and they’ll work far better for you and your business.

 

Filed Under: Blog Tagged With: Facebook Live, facebook live how to, jamiesamples, marketing, yellow barn media

Facebook Live: Part 1 – How Important is Video Marketing?

March 20, 2018 by yellowbarnmedia Leave a Comment

Facebook Live: Part 1 – How Important is Video Marketing?

Have you been ignoring video, hoping it will just go away?

Or worse, thinking you can accomplish the same goals without it?

I’m here to tell you, video is going nowhere. YouTube is the second largest search engine in the world, and thousands of hours of video are uploaded each and every day. Video clips on social platforms such as Facebook and Twitter enjoy far more engagement than do plain text or even image-based updates. And when it comes to training programs, most people prefer video to text—or at least a combination of the two.

And now with streaming video, this new marketing channel has become even more important.

  • Live video lets viewers get to know you better
  • Your personality and brand shine through in ways written words or pre-recorded video simply cannot manage
  • A built-in sense of urgency makes it easy to connect with your action takers
  • Repurposing video for other channels is easy and super productive
  • Facebook and other social networks appear to give more weight to video, showing it in more newsfeeds than other post formats

In addition to all of that, video is easy to produce—especially the new streaming services.

Simply prop up your smart phone, log into your preferred app and viola! You’re live.

[check out some of my Facebook Live videos HERE]

And because it’s a live, streaming video, your viewers likely have less expectation of perfection. For example, with a scripted webinar, they expect a certain polish. But with streaming video, you can get away with a much more lighthearted, go-with-the-flow style. It’s perfect for Q&A sessions, special announcements, group coaching, or anything else where you simply want to connect with your audience, and there’s no agenda.

Don’t Abandon Your Other Marketing Channels

We see this happen a lot—a hot new marketing tool or strategy comes along, and all of a sudden everyone is on board—much to the detriment of his or her tried-and-true methods.

Remember, you have loyal fans on many platforms: Twitter, Facebook, Instagram, your blog, even Snapchat maybe. And these fans won’t always be quick to move to a new site just to stay in touch. You owe it to them to maintain your presence on other social sites as well.

So while Facebook Live (and other streaming video services) definitely matters when it comes to your overall marketing efforts, it’s not the end-all, be-all tool that will outshine all others. As with everything in marketing, it is your job to test and measure and stay consistent with what is working.

[Step-by-Step Facebook Live Tutorial]

Filed Under: Blog Tagged With: equestrian, equestrian business, equine business, Facebook Live, horse business, horse business marketing, marketing, profitable horse business, video marketing, yellow barn media, you tube

How To Use Facebook Live

August 22, 2016 by yellowbarnmedia Leave a Comment

How To Use Facebook Live

Gone are the days of having to hire a videographer to get your message to your target audience.

Facebook has created a live video streaming option called FACEBOOK LIVE.  You can now talk in real time with your Facebook fans.  Building your brand, inspiring your audience, and showcasing your skill set has never been easier.  The learning curve with Facebook Live is short, I promise.  I will show you how to use Facebook Live in this blog post.

THE CON

The one thing I hear very often is that a person is shy and they don’t know what to say or they are afraid they will “mess up”.  Marketing a business is about creating a bond with your community, and there is no better way to do that then to talk with them and educate them on what you do.

This is the part where I tell you to push past the fear and do it because it will grow your business.  What is the worst that can happen?  We are all human.  We may stutter from time or time or pause when we are chatting.  It’s ok.  Let’s go with Nike’s advice and JUST DO IT!

{Let me be honest, I have a large community on my Facebook Page, and the first few times I went live I did not have anyone show up.  The first few times are great practice and worst case, you delete the video.  Best case scenario, you totally rock it and can reference the video in your other marketing efforts!}

So, now that you are on board and have the mindset that you are going to do it, where do you start?

THE PRO

People spend 3x longer watching video which is Live compared to video which is no longer live.

Video posts have 135% greater organic reach than photo posts.

If these two facts are not enough to convince you, check out this infographic created by Bold Content Video.

How to use facebook live

OK, it’s time to show you how to use Facebook Live!

Step#1 – Open Your Facebook Business Page

Step#2 – Click on PUBLISH just like if you were going to write a new post or share a photo.

Step#3 – Click on LIVE VIDEO.  Give Facebook access to your camera and microphone when prompted.  After the first time, you will no longer receive that prompt.

Step#4 – Give your video a catchy title, one that tells what you will be talking about in the video.  Also on this screen, you have the option to choose the privacy level of your video.  If you are just starting out, you can choose “Only me” to get your feet wet; however, if you are using this for business you want to keep this set as public to get the most exposure.

Step#5 – Once you have everything set to go, just click GO LIVE.  It will give you a 3-2-1 countdown until it starts recording and then JUST DO IT!

You can broadcast for just a few minutes, but no longer than 90 minutes.  You can effectively communicate information about your service or product, introduce people to you and your business on a more personal level and do something that many in your industry may not be doing – streaming live video!

The more you do it, the easier it will become, I promise.

how to use facebook live

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You can broadcast for just a few minutes, but no longer than 90 minutes.  You can effectively communicate information about your service or product, introduce people to you and your business on a more personal level and do something that many in your industry may not be doing – streaming live video!

The more you do it, the easier it will become, I promise.  In order to encourage participation in my live videos, I typically post something about 30 minutes prior to recording to let people know I will be going live.

As you record, you will see when people join the live session.  You can say hello to them, answer any questions they have and really find out what they need from you.  Then  you just click finish when you are done with the broadcast and it will save to your Facebook Page.

Facebook will ask you if you would like to save your video to the camera roll and I always select yes so I can repurpose the video if and when I choose. You can always go back to the post on your Timeline or Page and edit the description, change the privacy settings, or delete the video, just like you would any other post.

I promised it was easy didn’t I?  I would love to hear about your Facebook Live experiences, so feel free to share them on our Facebook Page once you have completed your first video!

Need additional Facebook or Marketing training for your business? Consider a one-hour clarity or training call with me ———>Work With Me.

Filed Under: Blog Tagged With: Facebook Live, How to Use Faceook Live, marketing, Marketing Tips, yellow barn media

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