Business and making money all boils down to one thing: relationships. Anyone can make a quick buck, but those that develop a solid relationship with their customers will be successful for many years to come.
So, here is one way to create opportunities for yourself, foster friendships and give a massive value added to your audience.
Facebook groups are the new black of social media and online marketing. Many of you have a Facebook Page, and if you do not, you really should (like yesterday). Facebook page organic engagement/reach is, on average, less than 1%.
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Unlike a Facebook Page, a group is a place for you to invite a select group of people, and the group can be set as Closed or Secret. A Closed group is searchable in the Facebook search bar, and anyone that wants to join would need to request permission. A secret group is not searchable so unless you personally invite people they will not be able to see the group.
You could look at this option as just one more place to suck your time; however, if you really think about it and look at how your business is structured, it can really grow your business and add to your bottom line.
So, you might be saying, “ok Jamie this sounds great, but how do I get started and what is my goal?”. In order to start a group, here are the necessary steps:
- Login into Facebook and click the home button (top right, next to your name)
- You will see a long menu list on the left-hand side of the screen – scroll all the way to the bottom.
- Under create, click on Groups.
- From there just follow the prompts. You will need to name your group, add at least one person to get the group started and then select what type of group (closed or secret).
Facebook groups allow you to teach, train, share and mentor, as well as, share information. Groups can be used for anything from non-profit, community groups, businesses and much more.
For example, if you are a trainer and you have 20 students you give lessons to, a Facebook group would give your students just one more way to access you. If you are an awesome business owner, you will always be striving to find ways to give value added wherever you can. A Facebook group would allow you to share extra tips in between lessons, connect riders that maybe don’t see each other that often at the barn, share training videos, use the Facebook Live option to go live for 30 minutes a week to answer questions and much more. The sky is the limit with the many ways you can connect with your audience at a much higher level than a Facebook Page.
Another example is let’s say you are a clinician and you sell memberships, videos or monthly training options, you could add a Facebook group to give your audience that direct link to you. It makes them feel important and valued. It gives them a platform where they can build a relationship with you.
No matter what you sell, a service or product, you can utilize a Facebook group to have that direct connect with your audience. Take your business and your customer service to the next level today with a Facebook Group.
Questions? Feel free to contact me–Jamie@yellowbarnmedia.com or call/text 517.375.5399